White label casinos: What they are and their advantages

Online casino business is in high demand owing to the increase in number of users since pandemic times. The demand for home entertainment solutions have increased the subscriber base for the online casinos as well. So, when a business plans to have an online casino under its banner, the quickest solution comes in the form of white label gaming platform. Let’s find out what a white label casino is and how it helps a business start a gaming platform much sooner and at budget.

White label casino: a ready-to-use solution

Imagine you are given a house with all features you look for and have the freedom to change the color and nameplate. This is precisely what the concept of white label gaming platform is. The business owner who wants to start an online casino can select a white label host for his upcoming venture. All the features needed by a gambler are included in it and the only job left is branding and marketing. Thus, the businesses can start the online casino the fastest possible and at low cost too. By opting a white label casino, the businesses save millions on the development and staff maintenance cost.

In a white label casino, the customizations are minimal and can be increased as per the developer’s policy. The extent of customization depends on the developer’s service plan which the client chooses.

White label concept is applicable to all types of betting solutions. One can append two or more concepts, such as sportsbook, poker, bingo and lottery in a single platform and provide a one-stop platform to the online gambling lovers.

Components of a white label casino

When you visit an online casino, all the features you find there are the components that are included in the white label casino. The main components include:

a.      Gaming content: It is analogous to the products you see in a showroom. At online casinos, the developers integrate all games from the top providers. They update the games list on demand too. In consonance with the way the games are accessed and played, these are classified into featured games, popular games, bonus buy games, jackpot games, etc. The casino owner may choose from templates as per the categories they require and get the library built up for their end users.

b.      KYC management: KYC stands for Know your Customer. The interface is built to identify and save the unique properties of any gambler. A lot of automation as regards to calculation of bonuses, balance adjustment, etc. are done based on the player data. KYC management also allows the casino owner to identify fake profiles or defaulting players who flout the norms. So, disabling such profiles also becomes possible with KYC. In addition to performing checks, the casino operator may identify the player preferences and create personalized experience for its patrons.

c.      Bonus system: Bonuses are the star attraction of any online casino and differentiate it from city casinos. The white label or Turnkey gaming software platform offers facilities to offer bonuses of various kinds to the players. Welcome bonus, reload bonus or daily deposit bonus, first deposit bonus, VIP cash rebate offer, etc. are the promotional offers which the casino operators can get customized as per their business policy.

d.      Affiliate program: Online casinos work towards expanding their clientele by offering an affiliate program. The affiliate program design includes the way the affiliates will be rewarded for every new member they bring to the site. This system offers flawless calculation of the bonuses and commissions that affiliates are entitled to.

e.      Customer support service: The players need to reach the customer support service for various reasons when they access the white label gaming platform. They may need to share screenshots of the transactions done, or sometimes, know the reason behind the delay in appearance of funds in Main Account or Game Account or bank account. This feature can be provided by introducing communication platforms like Live chat, email, phone, or other messaging services like WeChat, Telegram, etc.

f.       Payment management: The players will prefer that platform where they can find familiar payment methods. When they find the payment method functional in their part of the world, they get the required comfort, and so, will show loyalty towards such platform. The presence of known and popular payment methods removes the hassle and ensures safety of transaction information too.

g.      Currency and languages: To help serve the wider audience, the platform is provided with multiple currency and language feature. It offers localized features and enables the platform to behave as per the expectation of the online casino games players.

Advantages of white label casino solution

Since no coding from the scratch is required, the businesses save a lot on time. So, saving time is the first and the most important advantage offered by the white label casino. The other benefits are:

a.      A low-cost platform: The casino operators save on staff management and development cost which comes if they were to maintain a dedicated in-house staff for building and maintaining the platform. Thus, the white label allows to enter the online casino market with little investment.

b.      Licensed platform: The casino operator uses the license of the white label casino provider. So, they cut all the paperwork and red tape-ism from the casino establishment process, and still, gain credibility among the players. The saving of time on lengthy licensing process

c.      Quick to market application: The online casino business owner is getting a readymade product to launch with its brand name and logo put onto it. This premise is already in use by other operators, too. So, the product is tried and tested and does not require the operator to put it through lengthy testing and development process.

To conclude,

White label solution for online gaming is a good idea when a business owner wants to roll the application faster and at low cost. The developer may provide customization support as per their service plan and that varies from provider to provider. With a feature-enriched, low-cost solution in hand, the businesses may hope to break even and meet their profit goals sooner.